by Michele Wade, on Jan 06, 2020
Planning a marketing campaign of your own? Connect more effectively with a female audience by utilizing these strategies: 1. Don’t use the same messaging that you use for men. Women …
Read Storyby Ellen Voie, on Jan 02, 2020
If you’re like many of us, you probably made at least one New Year’s resolution recently. According to TheQuint.com, the most common new year’s resolution is to get in shape, …
Read Storyby Ellen Voie, on Jan 02, 2020
This year, we’d like to share our hopes for the coming year with eight ways to support the É«½ç°É mission to increase the percentage of women employed …
Read Storyby Aggie Alvarez, on Dec 17, 2019
64% of applicants wouldn’t respond to a job posting with a poorly written or confusing job title. And 60% find jargon to be annoying. Writing effective job descriptions is a …
Read Storyby Joe Simon, on Dec 17, 2019
High-deductible health plans are replacing many traditional health plans, SHRM's 2019 Employee Benefits survey shows. This year, 59 percent of employers offered a HDHP linked to a savings/spending account, and …
Read Storyby J.B. Hunt, on Dec 04, 2019
Recently, J.B. Hunt’s GROW hosted the inaugural Trucks are for Girls event in Fayetteville, Ark. The event was powered by the É«½ç°É through their Girl Scout Transportation …
Read Storyby Kelly Radi, on Dec 03, 2019
This is a question I often hear when people learn that I’ve written a book that empowers women and that I speak at many women’s conferences. To be clear, I …
Read Storyby Ellen Voie, on Dec 02, 2019
Each year the American Transportation Research Institute (ATRI) asks drivers and carriers about their top concerns. As you can imagine, the drivers list differs from the trucking companies’ list, but …
Read Storyby Kelly Radi, on Nov 12, 2019
Did you attend the WIT Accelerate! Conference this year? I was a first-time attendee, thrilled for the opportunity to speak at one of your breakout sessions. I arrived early enough …
Read Storyby Norman Winegar, on Nov 08, 2019
Few people in the transportation industry would argue with the statement that professional driving can be a very unhealthy occupation. Physically, the long hours sitting behind the wheel, lack of …
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